Yahoo! Sees New Shakeout

Yahoo! co-founder Jerry Yang’s 100 day revamp notice seems to have been taken quite seriously by Yahoo! president Susan Decker. This comes as the ailing Internet company and the darling of Web 1.0 struggles with losing advertiser base and dwindling investor’s faith.

In a new reshuffle yesterday, Decker sent a memo to the staff informing them that the company's top sales executive is on his way out and a new global sales organisation has been created to aid the company in restoring advertisers faith in the company.

Over the last ten months, management shakeup has been a part of Yahoo as it tries to compete with Google, its archrival and also against some startups that are promising. Two months ago, Terry Semel, a long time Yahoo executive resigned in the wake of growing investor dissatisfaction with the company whose market and stock price was only falling down. While Decker, former chief financial officer and head of Yahoo's advertiser and publisher group, became president.

The new person to leave the company is Gregory Coleman, executive vice president of global sales, who will exit the company in February 2008.

Hillary Schneider will lead the new sales division called as Global Partner Solutions. This team will deal with all of the company's partners, including advertisers, agencies, resellers, publishers, ad networks and developers.

"This new group will be charged with creating, delivering and coordinating global best practices for solutions to all of our partners," Decker wrote. "It will also have direct responsibility for our U.S. sales, marketing and business development efforts, including all ad formats, like search, display, video and mobile; all marketing activities; and all customers, including large enterprises and small businesses."