Anti-Piracy Software For YouTube Launches By Google

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Google has launched anti-piracy software into YouTube to help copyrighted materials owners to crack down on people that introduce pirated versions on the world’s most popular video sharing site.

The tracking and identification system was developed after complaints by media companies that the videos, songs and properties owned by down were being shown openly on the Google owned YouTube. Last March, Viacom sued Google for copyright infringement and demanded USD 1 billion in damages and so did others.

Now, Viacom has welcomed the move. "We're delighted that Google appears to be stepping up to its responsibility and ending the practice of profiting from infringement," said Michael Fricklas, general counsel of Viacom.

Called as the "YouTube Video ID," the software does an abstract image of copyrighted videos and compares that to similar images that are extracted from videos uploaded to YouTube.

"We really need the content community to work with us," YouTube content manager David King said. "We need them to help us help them."